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~person:"Bindra, Sunali"
~person:"Pedeliento, Giuseppe"
~subject:"Consumer behaviour"
~subject:"responsive retailing"
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Bindra, Sunali
Pedeliento, Giuseppe
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Journal of business research : JBR
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Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
2
Mapping responsive retailing to identify future research trajectories
Sharma, Deepika
;
Bindra, Sunali
;
Taggar, Rashi
;
Dhir, Sanjay
- In:
Journal for global business advancement : JGBA
13
(
2020
)
5
,
pp. 584-604
Persistent link: https://www.econbiz.de/10012542174
Saved in:
3
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
4
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
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