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~person:"Binney, Wayne"
~person:"Cornelissen, Gert"
~person:"Pang, Bo"
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Search: subject_exact:"Social Marketing"
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Social marketing
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Binney, Wayne
Cornelissen, Gert
Pang, Bo
Rundle-Thiele, Sharyn
48
Kubacki, Krzysztof
38
Kotler, Philip
32
Brennan, Linda
26
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Lee, Nancy R.
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Social marketing and behaviour change : models, theory and applications
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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MO
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Segmentation in social marketing : process, methods and application
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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Co-creating and evaluating social marketing programs : a living lab approach
Saleme, Pamela
;
Dietrich, Timo
;
Pang, Bo
;
Parkinson, Joy
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
Saved in:
2
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
3
Closing the confidence gap in STEM : a social marketing approach to increase female retention
Roemer, Carina
;
Pang, Bo
;
David, Patricia
;
Kim, Jeawon
; …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 765-775)
.
2022
Persistent link: https://www.econbiz.de/10013464200
Saved in:
4
Positive Cueing : Promoting Sustainable Consumer Behavior By Cueing Common Environmental Behaviors as Environmental
Cornelissen, Gert
-
2014
People frequently fail to see themselves as environmentally-conscious consumers; one reason for this is that they are oftentimes prone to dismissing their more common ecological behaviors (e.g., avoid littering) as non-diagnostic for that particular self-image. The cueing of commonly performed...
Persistent link: https://www.econbiz.de/10012709594
Saved in:
5
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
6
Minimizing alcohol harm : a systematic social marketing review (2000 - 2014)
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2214-2222
Persistent link: https://www.econbiz.de/10011373087
Saved in:
7
Social marketing theory development goals : an agenda to drive change
Rundle-Thiele, Sharyn
;
David, Patricia
;
Willmott, Taylor
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 160-181
Persistent link: https://www.econbiz.de/10012178366
Saved in:
8
Social marketing and behaviour change: where to from here?
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 331-335)
.
2014
Persistent link: https://www.econbiz.de/10010477238
Saved in:
9
Social change models in social marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 279-316)
.
2014
Persistent link: https://www.econbiz.de/10010477242
Saved in:
10
‘Buying’ or ‘consumer’ behaviour decision models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 225-267)
.
2014
Persistent link: https://www.econbiz.de/10010477246
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