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~person:"Binney, Wayne"
~person:"Cornelissen, Gert"
~person:"Parkinson, Joy"
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Social marketing
31
Social Marketing
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Binney, Wayne
Cornelissen, Gert
Parkinson, Joy
Rundle-Thiele, Sharyn
48
Kubacki, Krzysztof
38
Kotler, Philip
32
Brennan, Linda
26
Gordon, Ross
23
Hastings, Gerard
22
Lee, Nancy R.
22
Previte, Josephine
21
Sunstein, Cass R.
20
Domegan, Christine
19
Russell-Bennett, Rebekah
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Dietrich, Timo
17
Parker, Lukas
16
French, Jeff
15
Lefebvre, R. Craig
14
Andreasen, Alan R.
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Aleti, Torgeir
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Eagle, Lynne C.
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Murphy, Maurice
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Nguyen, Dang
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Zainuddin, Nadia
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8
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Dibb, Sally
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Dimant, Eugen
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Drennan, Judy
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Mulcahy, Rory
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Social marketing and behaviour change : models, theory and applications
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
MO
2
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Edward Elgar E-Book Archive
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Elgaronline
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Health marketing quarterly
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International journal of consumer studies
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Journal of Social Marketing
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1
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Marketing Intelligence & Planning
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Marketing intelligence & planning
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Segmentation in social marketing : process, methods and application
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Tijdschrift voor economie en management
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Young Consumers
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Co-creating and evaluating social marketing programs : a living lab approach
Saleme, Pamela
;
Dietrich, Timo
;
Pang, Bo
;
Parkinson, Joy
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
Saved in:
2
Positive Cueing : Promoting Sustainable Consumer Behavior By Cueing Common Environmental Behaviors as Environmental
Cornelissen, Gert
-
2014
People frequently fail to see themselves as environmentally-conscious consumers; one reason for this is that they are oftentimes prone to dismissing their more common ecological behaviors (e.g., avoid littering) as non-diagnostic for that particular self-image. The cueing of commonly performed...
Persistent link: https://www.econbiz.de/10012709594
Saved in:
3
MAKE IT COUNT 2018 : industry case study
Knox, Kathy
;
Parkinson, Joy
;
Ali Ahani
;
Neilsen, Filippa
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012317865
Saved in:
4
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
5
Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy
;
Gallegos, Danielle
;
Russell-Bennett, Rebekah
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
Saved in:
6
Using two-step cluster analysis to identify homogeneuous physical activity groups
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
;
Tkaczynski, Aaron
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 522-537
Persistent link: https://www.econbiz.de/10011381607
Saved in:
7
A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000 - 2014)
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Lahtinen, Ville
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 141-158
Persistent link: https://www.econbiz.de/10011382792
Saved in:
8
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
9
Social marketing and behaviour change: where to from here?
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 331-335)
.
2014
Persistent link: https://www.econbiz.de/10010477238
Saved in:
10
Social change models in social marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 279-316)
.
2014
Persistent link: https://www.econbiz.de/10010477242
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