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~person:"Birkinshaw, Julian"
~person:"Richards, Keith A."
~subject:"Firmenkundengeschäft"
~subject:"Relationship marketing"
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Firmenkundengeschäft
Relationship marketing
Key account management
5
Key-Account-Management
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Birkinshaw, Julian
Richards, Keith A.
Ryals, Lynette J.
5
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3
Droll, Mathias
3
Ivens, Björn Sven
3
Niersbach, Barbara
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Journal of strategic marketing
1
Strategic sales and strategic marketing
1
The Blackwell handbook of global management : a guide to managing complexity
1
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ECONIS (ZBW)
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Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Strategic sales and strategic marketing
,
(pp. 33-47)
.
2011
Persistent link: https://www.econbiz.de/10008798059
Saved in:
2
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10003887632
Saved in:
3
Global account management: new structures, new tasks
Birkinshaw, Julian
;
DiStefano, Joseph J.
- In:
The Blackwell handbook of global management : a guide …
,
(pp. 322-341)
.
2004
Persistent link: https://www.econbiz.de/10002077480
Saved in:
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