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~person:"Birks, David F."
~subject:"Konsumentenverhalten"
~subject:"Marketing theory"
~subject:"Marktforschung"
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Konsumentenverhalten
Marketing theory
Marktforschung
Market research
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Birks, David F.
Tadajewski, Mark
78
Sheth, Jagdish N.
50
Hunt, Shelby D.
45
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
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Malhotra, Naresh K.
29
Lusch, Robert F.
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Maclaran, Pauline
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Shaw, Eric H.
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Saren, Michael
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Grönroos, Christian
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Keller, Kevin Lane
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Freiling, Jörg
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Kumar, V.
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Lehmann, Donald R.
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Dholakia, Nikhilesh
11
Dixon, Donald F.
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Green, Paul E.
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Hanssens, Dominique M.
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Stremersch, Stefan
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Wierenga, Berend
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Franses, Philip Hans
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Hauser, John R.
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Kollmann, Tobias
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Meffert, Heribert
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Shapiro, Stanley J.
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Wensley, Robin
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Wooliscroft, Ben
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Albers, Sönke
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Pearson always learning
1
The marketing book
1
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ECONIS (ZBW)
3
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Marketing research
Birks, David F.
- In:
The marketing book
,
(pp. 166-190)
.
2016
Persistent link: https://www.econbiz.de/10011471644
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2
Marketing research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
;
Wills, Peter
-
2012
-
4. [European] ed.
Persistent link: https://www.econbiz.de/10009570771
Saved in:
3
Marketing research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
-
2007
-
3. European Ed.
Persistent link: https://www.econbiz.de/10013481948
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