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~person:"Birks, David F."
~subject:"Market research"
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Birks, David F.
Malhotra, Naresh K.
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ECONIS (ZBW)
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Marketing research
Birks, David F.
- In:
The marketing book
,
(pp. 166-190)
.
2016
Persistent link: https://www.econbiz.de/10011471644
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Marketing research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
;
Wills, Peter
-
2012
-
4. [European] ed.
Persistent link: https://www.econbiz.de/10009570771
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Marketing research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
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2007
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3. European Ed.
Persistent link: https://www.econbiz.de/10013481948
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