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~person:"Birnbrich, Cornelia"
~person:"Chomvilailuk, Rojanasak"
~person:"Costa, Francisco José"
~subject:"Beziehungsmarketing"
~subject:"Cultural identity"
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Birnbrich, Cornelia
Chomvilailuk, Rojanasak
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The international journal of bank marketing : IJBM
3
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ECONIS (ZBW)
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Conceptualization and measurement of customer perceived value in banks : a Brazilian contribution
Parente, Eduardo Soares
;
Costa, Francisco José
; …
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011384260
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2
The effect of CSR knowledge on customer liking, across cultures
Chomvilailuk, Rojanasak
;
Butcher, Ken
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
2
,
pp. 89-114
Persistent link: https://www.econbiz.de/10009733586
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3
The impact of fraud prevention on bank-customer relationships : an empirical investigation in retail banking
Hoffmann, Arvid O. I.
;
Birnbrich, Cornelia
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 390-407
Persistent link: https://www.econbiz.de/10009581837
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