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~person:"Biscaia, Rui"
~person:"Goossens, Dries"
~subject:"Brand management"
~subject:"Football"
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Brand management
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Biscaia, Rui
Goossens, Dries
Budzinski, Oliver
8
Humphreys, Brad R.
7
Kunkel, Thilo
7
Schreyer, Dominik
7
Schmidt, Sascha Leonard
6
Breuer, Markus
5
Deutscher, Christian
5
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
O'Reilly, Norm
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3
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3
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3
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3
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3
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International journal of sports marketing & sponsorship
3
European Sport management quarterly : ESMQ
2
European journal of operational research : EJOR
2
IMA journal of management mathematics
1
Journal of consumer behaviour
1
Journal of the Operational Research Society : OR
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
11
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Cayolla, Ricardo
;
Biscaia, Rui
;
Baumeister, Roy F.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 842-854
Persistent link: https://www.econbiz.de/10014507474
Saved in:
3
Multi-league sports scheduling with different leagues sizes
Li, Miao
;
Davari, Morteza
;
Goossens, Dries
- In:
European journal of operational research : EJOR
307
(
2023
)
1
,
pp. 313-327
Persistent link: https://www.econbiz.de/10014292960
Saved in:
4
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
5
A stochastic-programming approach for scheduling catch-up rounds in round-robin sport leagues
Yi, Xiajie
;
Goossens, Dries
- In:
IMA journal of management mathematics
32
(
2021
)
4
,
pp. 425-449
Persistent link: https://www.econbiz.de/10012618932
Saved in:
6
Proactive and reactive strategies for football league timetabling
Yi, Xiajie
;
Goossens, Dries
;
Talla Nobibon, Fabrice
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 772-785
Persistent link: https://www.econbiz.de/10012157975
Saved in:
7
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
8
Scheduling the Australian Football League
Kyngäs, Jari
;
Nurmi, Kimmo
;
Kyngäs, Nico
;
Lilley, George
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
8
,
pp. 973-982
Persistent link: https://www.econbiz.de/10011794623
Saved in:
9
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
10
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
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