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~person:"Biswas, Mitrajit"
~person:"Holtzhausen, Derina"
~person:"Kendrick, Alice"
~person:"Leiva, Ricardo"
~person:"Ljulʹov, Oleksij Valentynovyč"
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Search: subject_exact:"Country reputation"
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Corporate reputation
3
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3
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country reputation
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Biswas, Mitrajit
Holtzhausen, Derina
Kendrick, Alice
Leiva, Ricardo
Ljulʹov, Oleksij Valentynovyč
Bachmann, Ruediger
3
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Journal of marketing communications
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Global aspects of reputation and strategic management
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ECONIS (ZBW)
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India building its nation brand soft power through its global organizations in the 21st century
Biswas, Mitrajit
- In:
Global perspectives on soft power management in business
,
(pp. 171-177)
.
2023
Persistent link: https://www.econbiz.de/10014460494
Saved in:
2
Makroekonomična stabilʹnistʹ nacionalʹnoï ekonomiky : monohrafija
Ljulʹov, Oleksij Valentynovyč
-
2022
Persistent link: https://www.econbiz.de/10013365221
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3
Economic indicators affecting the media reputation of a country : the case of Chile (1990-2015)
Leiva, Ricardo
;
Kimber, David
- In:
Global aspects of reputation and strategic management
,
(pp. 143-163)
.
2019
Persistent link: https://www.econbiz.de/10012125455
Saved in:
4
Country reputation as a moderator of tourism advertising effectiveness
Fullerton, Jami A.
;
Kendrick, Alice
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10011705486
Saved in:
5
The 2010 FIFA World Cup and South Africa : a study of longer-term effects and moderators of country reputation
Holtzhausen, Derina
;
Fullerton, Jami A.
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 185-198
Persistent link: https://www.econbiz.de/10011376485
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