Country reputation as a moderator of tourism advertising effectiveness
Year of publication: |
June 2017
|
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Authors: | Fullerton, Jami A. ; Kendrick, Alice |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 3, p. 260-272
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Subject: | tourism advertising | country reputation | US | effects | Tourismus | Tourism | Reputation | Werbewirkung | Advertising effects | Werbung | Advertising | Firmenimage | Corporate reputation | Tourismusmarketing | Tourism marketing |
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