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~person:"Biswas, Wendrila"
~person:"Goodrich, Kendall"
~subject:"Virales Marketing"
~subject:"culture"
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Virales Marketing
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International journal of business and globalisation : IJBG
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Journal of marketing communications
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Word of mouth and social media
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Impact of organisational trust, commitment and team orientation on industrial disputes : an empirical study on selected manufacturing companies of West Bengal
Biswas, Wendrila
;
Chakraborty, Debarun
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10013193932
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2
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
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3
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Word of mouth and social media
,
(pp. 102-115)
.
2014
Persistent link: https://www.econbiz.de/10010409806
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