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~person:"Blümelhuber, Christian"
~person:"Callison, Coy"
~subject:"Fernsehprogramm"
~subject:"Media usage"
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JMM : the international journal on media management
1
Medien im Marketing : Optionen der Unternehmenskommunikation
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ECONIS (ZBW)
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Medienmenschen als Quellen von Botschaften : Relevanz, Quellenvergessen und Einstellungswirkung
Blümelhuber, Christian
;
Schnitzer, Tobias
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 317-342)
.
2009
Persistent link: https://www.econbiz.de/10014562152
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2
Radio's clutter conundrum : better memory for ads, worse attitudes toward stations
Potter, Robert F.
;
Callison, Coy
;
Chambers, Todd
; …
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003789753
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