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~person:"Blackford, Benjamin J."
~person:"Harrison, Robert L."
~person:"Warren, Caleb"
~type_genre:"Article in journal"
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Blackford, Benjamin J.
Harrison, Robert L.
Warren, Caleb
Yoon, Hye Jin
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Humor, comedy, and consumer behavior
Warren, Caleb
;
Barsky, Adam
;
McGraw, A. Peter
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 529-552
Persistent link: https://www.econbiz.de/10011929681
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2
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
3
Humorous complaining
McGraw, A. Peter
;
Warren, Caleb
;
Kan, Christina
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1153-1171
Persistent link: https://www.econbiz.de/10010490133
Saved in:
4
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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