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~person:"Blazquez Cano, Marta"
~person:"Fulgoni, Gian M."
~person:"Kurze, Katharina"
~subject:"Einzelhandel"
~subject:"Retail marketing"
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Einzelhandel
Retail marketing
Multichannel strategy
5
Multikanalvertrieb
5
Retail trade
3
USA
3
United States
3
Handelsmarketing
2
Ladengestaltung
2
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2
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2
Store design
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Beziehungsmarketing
1
Consumer behaviour
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Customer service
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Fashion
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Mobile Marketing
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Mobile marketing
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Blazquez Cano, Marta
Fulgoni, Gian M.
Kurze, Katharina
Gao, Fei
6
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4
Piotrowicz, Wojciech
4
Rudolph, Thomas
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Su, Xuanming
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Arbeitspapier
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Exploring omnichannel retailing : common expectations and diverse realities
1
Journal of advertising research
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269083
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2
Futurising the physical store in the omnichannel retail environment
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 197-223)
.
2019
Persistent link: https://www.econbiz.de/10011954550
Saved in:
3
Enhancing multi-channel retail quality through cross-channel services
Kurze, Katharina
;
Kirchgeorg, Manfred
-
2017
Persistent link: https://www.econbiz.de/10011873927
Saved in:
4
The future of retail is mobile
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 346-351
Persistent link: https://www.econbiz.de/10011628612
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