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~person:"Blut, Markus"
~person:"Brady, Michael K."
~person:"Cai, Liping A."
~person:"Evanschitzky, Heiner"
~person:"Fu, Xiaoxiao"
~person:"Kozak, Metin"
~person:"Noble, Stephanie M."
~person:"Tanford, Sarah"
~subject:"Kundenintegration"
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Kundenintegration
Beziehungsmarketing
95
Relationship marketing
95
Consumer behaviour
52
Konsumentenverhalten
52
Customer satisfaction
41
Kundenzufriedenheit
41
Dienstleistungsqualität
21
Service quality
21
Kundenbindungsprogramm
16
Loyalty program
16
Switching behaviour
13
Wechselverhalten
13
Brand management
11
Markenführung
11
Beschwerdemanagement
10
Complaint management
10
Hotel industry
10
Hotellerie
10
loyalty
9
Customer service
8
Kundenservice
8
USA
8
United States
8
Brand image
7
Dienstleistungssektor
7
Holiday behaviour
7
Markenimage
7
Service industry
7
Urlaubsverhalten
7
Customer integration
6
Deutschland
6
Germany
6
Kundenbindung
6
Meta-Analyse
6
Meta-analysis
6
Switching costs
6
Viral marketing
6
Virales Marketing
6
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Blut, Markus
Brady, Michael K.
Cai, Liping A.
Evanschitzky, Heiner
Fu, Xiaoxiao
Kozak, Metin
Noble, Stephanie M.
Tanford, Sarah
Hollebeek, Linda D.
27
Brodie, Roderick J.
12
Conduit, Jodie
12
Reichwald, Ralf
12
Piller, Frank T.
11
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Rather, Raouf Ahmad
8
Büttgen, Marion
7
Hajli, Nick
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Khan, Imran
6
Plewa, Carolin
6
Shulga, Lenna V.
6
Alexander, Matthew
5
Behnam, Mohsen
5
Carlson, Jamie
5
Clark, Moira K.
5
Edvardsson, Bo
5
Fließ, Sabine
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Jacob, Frank
5
Kaufmann, Hans Rüdiger
5
Kleinaltenkamp, Michael
5
Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Morgan, Todd
5
Prentice, Catherine
5
Schaarschmidt, Mario
5
So, Kevin Kam Fung
5
Verhoef, Peter C.
5
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Journal of service research
3
International journal of contemporary hospitality management
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
6
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Rise of the machines? : customer engagement in automated service interactions
Hollebeek, Linda D.
;
Sprott, David E.
;
Brady, Michael K.
- In:
Journal of service research
24
(
2021
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10012426746
Saved in:
3
Special issue: customer engagement in automated service interactions
Hollebeek, Linda D.
(
ed.
);
Sprott, David E.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012426830
Saved in:
4
The dark side of customer participation : when customer participation in service co-development leads to role stress
Blut, Markus
;
Heirati, Nima
;
Schoefer, Klaus
- In:
Journal of service research
23
(
2020
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10012216513
Saved in:
5
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
6
Segmenting customers by participation : an innovative path to service excellence
Chen, Sandy C.
;
Raab, Carola
;
Tanford, Sarah
- In:
International journal of contemporary hospitality management
29
(
2017
)
5
,
pp. 1468-1485
Persistent link: https://www.econbiz.de/10011732155
Saved in:
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