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~person:"Blut, Markus"
~person:"Brady, Michael K."
~person:"Evanschitzky, Heiner"
~person:"Fu, Xiaoxiao"
~person:"Noble, Stephanie M."
~person:"Tanford, Sarah"
~subject:"Beziehungsmarketing"
~subject:"Wahrnehmung"
~type:"article"
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Search: "Customer relationship management"
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Beziehungsmarketing
Wahrnehmung
Relationship marketing
83
Consumer behaviour
48
Konsumentenverhalten
48
Customer satisfaction
35
Kundenzufriedenheit
35
Dienstleistungsqualität
20
Service quality
20
Kundenbindungsprogramm
16
Loyalty program
16
Brand management
11
Markenführung
11
Beschwerdemanagement
10
Complaint management
10
Switching behaviour
10
Wechselverhalten
10
Hotel industry
9
Hotellerie
9
loyalty
9
Customer service
8
Kundenservice
8
USA
8
United States
8
Dienstleistungssektor
6
Service industry
6
Switching costs
6
Viral marketing
6
Virales Marketing
6
Brand image
5
Customer integration
5
Deutschland
5
Einzelhandel
5
Germany
5
Kundenintegration
5
Loyalty
5
Markenimage
5
Meta-Analyse
5
Meta-analysis
5
Perception
5
Retail trade
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4
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77
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6
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English
74
German
9
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Blut, Markus
Brady, Michael K.
Evanschitzky, Heiner
Fu, Xiaoxiao
Noble, Stephanie M.
Tanford, Sarah
Bruhn, Manfred
69
Homburg, Christian
58
Kumar, V.
57
Han, Heesup
53
Hollebeek, Linda D.
44
Verhoef, Peter C.
39
Herrmann, Andreas
38
Mattila, Anna S.
38
Gil Saura, Irene
37
Huber, Frank
34
Palmatier, Robert W.
33
Smith, Alan D.
32
Prentice, Catherine
31
Svensson, Göran
30
Krafft, Manfred
28
Loureiro, Sandra Maria Correia
28
Thaichon, Park
28
Stauss, Bernd
27
Quach, Sara
26
Walsh, Gianfranco
26
Georgi, Dominik
25
Grewal, Dhruv
25
Agnihotri, Raj
24
Hippner, Hajo
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Stock-Homburg, Ruth
24
Töpfer, Armin
24
Wilde, Klaus D.
24
Bang, Nguyen
23
Ruyter, Ko de
23
Vrontis, Demetris
23
Eggert, Andreas
22
Matzler, Kurt
22
Rather, Raouf Ahmad
22
Gustafsson, Anders
21
Meyer, Anton
21
Neslin, Scott A.
21
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Journal of retailing
9
Journal of business research : JBR
7
International journal of hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
International journal of contemporary hospitality management
4
Journal of service research : JSR
4
Tourism management : research, policies, practice
4
Journal of marketing
3
European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of service research
2
Marketing letters : a journal of research in marketing
2
The journal of services marketing
2
Business horizons
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Electronic retailing
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Handbuch Kundenbindungsmanagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Hospitality and Event Management
1
Journal of business economics : JBE
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Kundenmanagement
1
MIT sloan management review
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Psychology & marketing
1
The journal of personal selling & sales management : JPSSM
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
83
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1
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
2
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
5
A meta-analytic investigation of the organizational identification : job performance relationship in the frontlines
Lee, Na Young
;
Zablah, Alex R.
;
Noble, Stephanie M.
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 370-384
Persistent link: https://www.econbiz.de/10014461658
Saved in:
6
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
7
Perceived authenticity and place attachment : new findings from Chinese world heritage sites
Yi, Xiaoli
;
Fu, Xiaoxiao
;
So, Kevin Kam Fung
;
Zheng, Chunhui
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
5
,
pp. 800-826
Persistent link: https://www.econbiz.de/10014292005
Saved in:
8
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
9
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
10
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
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