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~person:"Blut, Markus"
~person:"Hoffman, K. Douglas"
~subject:"Dienstleistungssektor"
~subject:"International marketing"
~subject:"United States"
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Blut, Markus
Hoffman, K. Douglas
Bruhn, Manfred
8
Ahlert, Dieter
4
Corsten, Hans
4
Huang, Ming-Hui
4
Moser, H. R.
4
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Freiling, Jörg
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Hart, Christopher W.
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European journal of marketing : EJM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
The journal of services marketing
1
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ECONIS (ZBW)
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Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
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2
When demographic differences exist: an analysis of service failure and recovery among diverse participants
Chung-Herrera, Beth G.
;
Gonzalez, Gabriel R.
;
Hoffman, …
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 128-141
Persistent link: https://www.econbiz.de/10003990883
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3
Does "made in ..." also apply to services? : an empirical assessment of the country-of-origin effect in service settings
Berentzen, Johannes B.
;
Backhaus, Christof
;
Michaelis, …
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
4
,
pp. 391-405
Persistent link: https://www.econbiz.de/10003807770
Saved in:
4
Managing services marketing : text and readings
Bateson, John E. G.
;
Hoffman, K. Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10001354939
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