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~person:"Boateng, Henry"
~person:"He, Yongfu"
~subject:"Consumer behaviour"
~subject:"Marketing"
~type_genre:"Article in journal"
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Boateng, Henry
He, Yongfu
Malshe, Avinash
5
Le Meunier-FitzHugh, Kenneth
4
Moncrief, William C.
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4
Sharma, Arun
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Asia Pacific journal of marketing and logistics
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Journal of retailing
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ECONIS (ZBW)
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No worries, eBay : displaying sales level information does not increase consumer price sensitivity
He, Yongfu
;
Oppewal, Harmen
;
Chung, Yuho
;
Peng, Ling
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3099-3124
Persistent link: https://www.econbiz.de/10014448611
Saved in:
2
Antecedents of adaptive selling behaviour : a study of the Korean cosmetic industry
Amenuvor, Fortune Edem
;
Yi, Ho Taek
;
Boateng, Henry
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 688-706
Persistent link: https://www.econbiz.de/10013163371
Saved in:
3
Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry
Amenuvor, Fortune Edem
;
Yi, Ho Taek
;
Boateng, Henry
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 800-816
Persistent link: https://www.econbiz.de/10013163381
Saved in:
4
See how much we've sold already! : effects of displaying sales and stock level information on consumers' online product choices
He, Yongfu
;
Oppewal, Harmen
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10011833443
Saved in:
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