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~person:"Bogomolova, Svetlana"
~person:"Chandon, Pierre"
~person:"Mayzlin, Dina"
~person:"Sy-Changco, Joseph A."
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
19
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19
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5
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5
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5
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Bogomolova, Svetlana
Chandon, Pierre
Mayzlin, Dina
Sy-Changco, Joseph A.
Gedenk, Karen
14
Usman, Osly
12
Görtz, Gunnar
11
Neslin, Scott A.
11
Kind, Hans Jarle
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Malik, Garima
9
Ailawadi, Kusum L.
8
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8
Lang, Ewald
8
Mullin, Roddy
8
Sinitsyn, Maxim
8
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7
Belch, Michael A.
7
Breugelmans, Els
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
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Rajagopal
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Bertini, Marco
6
Bijmolt, Tammo H. A.
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Cummins, Julian
6
Detroy, Erich-Norbert
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Geffroy, Edgar K.
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Gázquez-Abad, Juan Carlos
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Pepels, Werner
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ECONIS (ZBW)
19
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11
Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda
Bogomolova, Svetlana
;
Dunn, Steven
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011313622
Saved in:
12
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
Saved in:
13
Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
Saved in:
14
Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina
;
Dover, Yaniv
;
Chevalier, Judith A.
- In:
The American economic review
104
(
2014
)
8
,
pp. 2421-2455
Persistent link: https://www.econbiz.de/10010468407
Saved in:
15
Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina
;
Dover, Yaniv
;
Chevalier, Judith A.
-
2012
Persistent link: https://www.econbiz.de/10009625684
Saved in:
16
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 755-772
Persistent link: https://www.econbiz.de/10009408721
Saved in:
17
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
18
Supersize in one dimension, downsize in three dimensions : effects of spatial dimensionality on size perceptions and preferences
Chandon, Pierre
;
Ordabayeva, Nailya
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 739-753
Persistent link: https://www.econbiz.de/10003926909
Saved in:
19
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
Saved in:
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