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~person:"Boks, Casper"
~person:"Dell'Era, Claudio"
~person:"Heitmann, Mark"
~subject:"Brand management"
~subject:"Innovationsdiffusion"
~subject:"Product differentiation"
~type_genre:"Article in journal"
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Search: subject_exact:"Produktdesign"
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Brand management
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9
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Boks, Casper
Dell'Era, Claudio
Heitmann, Mark
Balachander, Subramanian
3
Haug, Anders
3
Anderson, Simon P.
2
Bazin, Yoann
2
Brander, James A.
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
European journal of innovation management : EJIM
1
Journal of marketing research
1
MSI reports : working paper series
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
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1
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
2
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
Saved in:
3
Diffusion processes of product meanings in design-intensive industries : determinants and dynamics
Dell'Era, Claudio
;
Verganti, Roberto
- In:
The journal of product innovation management : an …
28
(
2011
)
6
,
pp. 881-895
Persistent link: https://www.econbiz.de/10009387808
Saved in:
4
Diffusion of product signs in industrial networks : the advantage of the trend-setter
Dell'Era, Claudio
;
Verganti, Roberto
- In:
European journal of innovation management : EJIM
13
(
2010
)
1
,
pp. 81-99
Persistent link: https://www.econbiz.de/10003942230
Saved in:
5
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
6
Alles für die Marke? : Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung
Herrmann, Andreas
;
Befurt, René
;
Heitmann, Mark
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
8
,
pp. 1055-1079
Persistent link: https://www.econbiz.de/10003596637
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