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~person:"Bonatti, Alessandro"
~person:"Bughin, Jacques"
~person:"Straker, Karla"
~subject:"Online-Marketing"
~subject:"Strategisches Management"
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Online-Marketing
Strategisches Management
Digitalisierung
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7
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Bonatti, Alessandro
Bughin, Jacques
Straker, Karla
Hess, Thomas
8
Kreutzer, Ralf T.
8
Schallmo, Daniel
8
MartÃnez-López, Francisco J.
7
Ratten, Vanessa
7
Camilleri, Mark Anthony
6
Proff, Heike
6
Stepnov, Igor
6
Bergemann, Dirk
5
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4
Cennamo, Carmelo
4
El Sawy, Omar A.
4
Frankenberger, Karolin
4
Hanlon, Annmarie
4
Harwardt, Mark
4
Ko, Eunju
4
Mayer, Hannah
4
Pommerening, Corinna
4
Reiter, Andreas
4
Schmidt, Markus
4
Schumann, Jan Hendrik
4
Voigt, Kai-Ingo
4
Williams, Christopher A.
4
Wrigley, Cara
4
Zhao, Jing
4
Adhiatma, Ardian
3
Alt, Rainer
3
Amandeep Singh
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Appelfeller, Wieland
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Bansal, Rohit
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Darlin Apasrawirote
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Dirsehan, Taşkın
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Business horizons
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1
IEEE transactions on engineering management : EM
1
Journal of fashion marketing and management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
12
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1
Strategic renewal and corporate return of digital transformation
Bughin, Jacques
;
Van Zeebroeck, Nicolas
-
2024
Persistent link: https://www.econbiz.de/10014465113
Saved in:
2
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317571
Saved in:
3
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317631
Saved in:
4
Data, competition, and digital platforms
Bergemann, Dirk
;
Bonatti, Alessandro
-
2022
Persistent link: https://www.econbiz.de/10013464241
Saved in:
5
The entrepreneurial returns to incumbents' digital transformation
Bughin, Jacques
;
Van Zeebroeck, Nicolas
-
2021
Persistent link: https://www.econbiz.de/10012614689
Saved in:
6
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
Saved in:
7
Digital "is" strategy : the role of digital technology adoption in strategy renewal
Van Zeebroeck, Nicolas
;
Kretschmer, Tobias
;
Bughin, Jacques
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
9
,
pp. 3183-3197
Persistent link: https://www.econbiz.de/10014364879
Saved in:
8
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
Saved in:
9
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
10
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
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