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~person:"Bonatti, Alessandro"
~person:"Straker, Karla"
~subject:"Online-Marketing"
~subject:"Strategisches Management"
~type_genre:"Aufsatz in Zeitschrift"
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Online-Marketing
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Bonatti, Alessandro
Straker, Karla
Ko, Eunju
4
Voigt, Kai-Ingo
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Wrigley, Cara
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Zhao, Jing
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Adhiatma, Ardian
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Darlin Apasrawirote
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El Sawy, Omar A.
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Hu, Lewei
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Bakir, Nuran Acur
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Cham Tat Huei
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Chi, Maomao
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Business horizons
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Journal of fashion marketing and management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
2
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
3
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
4
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
Saved in:
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