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~person:"Bonea, Maria"
~person:"Das, Prashant"
~person:"Paarsch, Harry J."
~person:"Zamir, Shmuel"
~subject:"Brand image"
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The Cornell hospitality quarterly
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Why a new name? : the role of asset characteristics and broad market trends in predicting brand affiliation change in hotels
Blengini, Isabella
;
Das, Prashant
- In:
The Cornell hospitality quarterly
62
(
2021
)
2
,
pp. 173-197
Persistent link: https://www.econbiz.de/10012520144
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2
Romanian branded hotels: are they worth the effort?
Pop, Cornelia
;
Coros, Monica-Maria
;
Georgescu, Maria-Andrada
- In:
Theoretical and applied economics : GAER review
25
(
2018
)
4/617
,
pp. 39-50
Persistent link: https://www.econbiz.de/10012155650
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