Romanian branded hotels: are they worth the effort?
Cornelia Pop, Monica-Maria Coros, Maria-Andrada Georgescu, Maria Bonea
| Year of publication: |
2018
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|---|---|
| Authors: | Pop, Cornelia ; Coros, Monica-Maria ; Georgescu, Maria-Andrada ; Bonea, Maria |
| Published in: |
Theoretical and applied economics : GAER review. - Bucureşti : AGER, ISSN 1841-8678, ZDB-ID 2640970-7. - Vol. 25.2018, 4/617, p. 39-50
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| Subject: | hotel | international brand | affiliation | RevPAR | financial results | Hotellerie | Hotel industry | Rumänien | Romania | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012155650