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~person:"Huang, Lei"
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Search: "Journal of marketing theory and practice"
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Journal of marketing theory and practice
14
Journal of marketing theory and practice : JMTP
3
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ECONIS (ZBW)
12
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1
Female-friend gift-card giving
Gillison, Stephanie T.
;
Beatty, Sharon E.
;
Reynolds, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10013358799
Saved in:
2
Not all corporate social responsibility (CSR) is created equal : a study of consumer perceptions of CSR on firms post fraud
Harrison, Kristina
;
Huang, Lei
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 494-511
Persistent link: https://www.econbiz.de/10013358807
Saved in:
3
The Austrian view and value co-creation process in solution-oriented firms : a seven stage, "solution prototyping" framework
Plouffe, Christopher R.
;
Nagel, Duane
;
Bonney, Leff
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012181637
Saved in:
4
Satisfaction while shopping for another person : how others' product evaluations influence shopper satisfaction
Gillison, Stephanie T.
;
Reynolds, Kristy E.
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 211-229
Persistent link: https://www.econbiz.de/10011912856
Saved in:
5
Positive and negative social reactions to salesperson deviance
Hochstein, Bryan W.
;
Bonney, Leff
;
Clark, Melissa
- In:
Journal of marketing theory and practice
23
(
2015
)
3
,
pp. 303-320
Persistent link: https://www.econbiz.de/10011312658
Saved in:
6
Social store identity and adolescent females' store attitudes and behaviors
Beatty, Sharon E.
;
Givan, Alexa M.
;
Franke, George R.
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 38-56
Persistent link: https://www.econbiz.de/10010484122
Saved in:
7
Price versus nice? : how unfavorable price comparisons help retain customers
Trifts, Valerie
;
Huang, Lei
;
Häubl, Gerald
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10009777322
Saved in:
8
Buy now or buy later : the effects of scarcity and discounts on purchase decisions
Gabler, Colin B.
;
Reynolds, Kristy E.
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 441-455
Persistent link: https://www.econbiz.de/10010231841
Saved in:
9
Measuring consumer devotion : antecedents and consequences of passionate consumer behavior
Ortiz, Mandy H.
;
Reynolds, Kristy E.
;
Franke, George R.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10009729478
Saved in:
10
Price versus nice? : how unfavorable price comparisons help retain customers
Trifts, Valerie
;
Huang, Lei
;
Häubl, Gerald
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10010159946
Saved in:
1
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