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~person:"Borawska, Anna"
~person:"Lindebaum, Dirk"
~person:"Scheier, Christian"
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Neuroscience
15
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15
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4
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4
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Borawska, Anna
Lindebaum, Dirk
Scheier, Christian
Kenning, Peter
14
Riedl, René
14
Plassmann, Hilke
13
Davis, Fred D.
11
Hubert, Anita Mirja
10
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9
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7
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7
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7
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7
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7
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6
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European research studies
3
Journal of management inquiry
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Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Folia oeconomica Stetinensia : FOS
1
Human relations
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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ECONIS (ZBW)
15
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1
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
2
Incorporating neuroscience data into agent-based simulation models of buyer behavior
Borawska, Anna
;
Łatuszyńska, Małgorzata
- In:
European research studies
23
(
2020
)
4
,
pp. 1197-1212
Persistent link: https://www.econbiz.de/10012511317
Saved in:
3
The effectiveness of computer games in social campaigns : a case study
Borawski, Mariusz
;
Borawska, Anna
;
Biercewicz, Konrad
; …
- In:
European research studies
23
(
2020
)
3
,
pp. 598-612
Persistent link: https://www.econbiz.de/10012287008
Saved in:
4
Uncovering the WHY of consumer behavior : from neuroscience to implementation
Strelow, Enrique
;
Scheier, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
1
,
pp. 102-108
Persistent link: https://www.econbiz.de/10011965191
Saved in:
5
What would John Stuart Mill say? : a utilitarian perspective on contemporary neuroscience debates in leadership
Lindebaum, Dirk
;
Raftopoulou, Effi
- In:
Journal of business ethics : JOBE
144
(
2017
)
4
,
pp. 813-822
Persistent link: https://www.econbiz.de/10011757596
Saved in:
6
Cognitive neuroscience tools in economic experiments investigating the decision making process
Borawska, Anna
- In:
Folia oeconomica Stetinensia : FOS
17
(
2017
)
1
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011780382
Saved in:
7
Die Neuro-Logik erfolgreicher Markenkommunikation
Scheier, Christian
;
Held, Dirk
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 77-114)
.
2014
Persistent link: https://www.econbiz.de/10010341966
Saved in:
8
A critique on neuroscientific methodologies in organizational behavior and management studies
Lindebaum, Dirk
;
Jordan, Peter
- In:
Journal of organizational behavior : OB ; the internat. …
35
(
2014
)
7
,
pp. 898-908
Persistent link: https://www.econbiz.de/10010461458
Saved in:
9
Not quite a revolution : scrutinizing organizational neuroscience in leadership studies
Lindebaum, Dirk
;
Zundel, Mike
- In:
Human relations
66
(
2013
)
6
,
pp. 857-877
Persistent link: https://www.econbiz.de/10009753032
Saved in:
10
Ethics and the neuroscientific study of leadership : a synthesis and rejoinder to Ashkanasy, Cropanzano and Becker, and McLagan
Lindebaum, Dirk
- In:
Journal of management inquiry
22
(
2013
)
3
,
pp. 317-323
Persistent link: https://www.econbiz.de/10009761112
Saved in:
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