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~person:"Borawska, Anna"
~person:"Lindebaum, Dirk"
~person:"Zak, Paul J."
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Borawska, Anna
Lindebaum, Dirk
Zak, Paul J.
Kenning, Peter
14
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13
Riedl, René
13
Davis, Fred D.
10
Hubert, Anita Mirja
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6
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ECONIS (ZBW)
15
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1
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
2
The effectiveness of computer games in social campaigns : a case study
Borawski, Mariusz
;
Borawska, Anna
;
Biercewicz, Konrad
; …
- In:
European research studies
23
(
2020
)
3
,
pp. 598-612
Persistent link: https://www.econbiz.de/10012287008
Saved in:
3
Incorporating neuroscience data into agent-based simulation models of buyer behavior
Borawska, Anna
;
Łatuszyńska, Małgorzata
- In:
European research studies
23
(
2020
)
4
,
pp. 1197-1212
Persistent link: https://www.econbiz.de/10012511317
Saved in:
4
The neuroscience of customer experience
Zak, Paul J.
- In:
MIT sloan management review
63
(
2022
)
4
,
pp. 85-90
Persistent link: https://www.econbiz.de/10013332579
Saved in:
5
What would John Stuart Mill say? : a utilitarian perspective on contemporary neuroscience debates in leadership
Lindebaum, Dirk
;
Raftopoulou, Effi
- In:
Journal of business ethics : JOBE
144
(
2017
)
4
,
pp. 813-822
Persistent link: https://www.econbiz.de/10011757596
Saved in:
6
Cognitive neuroscience tools in economic experiments investigating the decision making process
Borawska, Anna
- In:
Folia oeconomica Stetinensia : FOS
17
(
2017
)
1
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011780382
Saved in:
7
Wie Vertrauen die Leistung steigert
Zak, Paul J.
- In:
Harvard-Business-Manager : das Wissen der Besten
39
(
2017
)
5
,
pp. 72-79
Persistent link: https://www.econbiz.de/10011795514
Saved in:
8
The neuroscience of trust
Zak, Paul J.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 84-90
Persistent link: https://www.econbiz.de/10011632680
Saved in:
9
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
Saved in:
10
A critique on neuroscientific methodologies in organizational behavior and management studies
Lindebaum, Dirk
;
Jordan, Peter
- In:
Journal of organizational behavior : OB ; the internat. …
35
(
2014
)
7
,
pp. 898-908
Persistent link: https://www.econbiz.de/10010461458
Saved in:
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