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~person:"Borghans, Lex"
~person:"Diamantopoulos, Adamantios"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Search: subject:"Personality"
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Markenführung
Brand image
57
Markenimage
57
Brand management
44
Consumer behaviour
44
Konsumentenverhalten
44
Persönlichkeitspsychologie
35
Personality psychology
33
Brand
24
Markenartikel
24
Designation of origin
17
Herkunftsbezeichnung
17
Kognition
17
Cognition
16
Theorie
13
Corporate reputation
12
Firmenimage
12
Theory
12
International marketing
10
Internationales Marketing
10
Messung
10
Intelligenz
9
Measurement
9
Verhaltensökonomik
9
Behavioral economics
8
Intelligence
8
Decision under uncertainty
7
Entscheidung unter Unsicherheit
7
Marketing management
7
Marketingmanagement
7
Public relations
7
Öffentlichkeitsarbeit
7
Reputation
6
Advertising effects
5
Beziehungsmarketing
5
Corporate culture
5
Emotion
5
Experiment
5
Gender
5
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43
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English
44
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Borghans, Lex
Diamantopoulos, Adamantios
Melewar, T. C.
Burmann, Christoph
51
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
25
Phau, Ian
22
Guzman, Francisco
21
Bang, Nguyen
20
De Chernatony, Leslie
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Foroudi, Pantea
16
MacInnis, Deborah J.
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Khan, Imran
15
Romaniuk, Jenni
15
Christodoulides, George
14
Han, Heesup
14
King, Ceridwyn
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Kumar, Vikas
13
Rahman, Zillur
13
Sattler, Henrik
13
Veloutsou, Cleopatra
13
Esch, Franz-Rudolf
12
Grohmann, Bianca
12
Gupta, Suraksha
12
Park, Jungkun
12
Roy, Sanjit
12
Schmidt, Holger J.
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Paul, Justin
11
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Journal of business research : JBR
12
Journal of international marketing
5
European journal of marketing : EJM
4
The journal of brand management : an international journal
3
Corporate reputation review
2
Journal of strategic marketing
2
British journal of management
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
International studies of management and organization
1
Journal of global marketing
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
44
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44
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date (oldest first)
1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
3
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer
personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
4
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
5
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
6
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
7
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
8
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
9
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
10
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
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