Khare, Arpita - In: Journal of Fashion Marketing and Management 18 (2014) 4, pp. 431-451
interpersonal influence on Indian consumers’ fashion clothing involvement. Moderating effect of demographics was studied. Design … consumers’ fashion clothing involvement. Type of city, income, and education moderated influence of normative values and … cosmopolitanism on fashion clothing involvement. Research limitations/implications – One of the major limitations of current research …