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~person:"Bosah, Genevieve"
~person:"Ko, Eunju"
~person:"Mogaji, Emmanuel"
~subject:"Fashion"
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Fashion
Mode
41
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
17
Markenführung
16
Bekleidungsindustrie
12
Clothing industry
12
Luxury goods
12
Luxusgüter
12
Internet marketing
9
Marketing management
9
Marketingmanagement
9
Online-Marketing
9
Marketing
8
Emerging economies
7
Schwellenländer
7
Brand image
6
Nachhaltige Entwicklung
6
Nachhaltiger Konsum
6
Nachhaltigkeit
6
Sustainability
6
Sustainable consumption
6
Sustainable development
6
Beziehungsmarketing
5
Customer value
5
Fashion marketing
5
Kundenwert
5
Markenimage
5
Relationship marketing
5
South Korea
5
Textile distribution
5
Textilhandel
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Brand
4
Digitalisierung
4
Digitization
4
Fashion industry
4
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4
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4
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6
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English
41
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Bosah, Genevieve
Ko, Eunju
Mogaji, Emmanuel
Choi, Tsan-Ming
47
Moore, Christopher M.
21
Henninger, Claudia E.
18
Guercini, Simone
17
Shen, Bin
15
Ozuem, Wilson
13
Madsen, Dag Øivind
12
Merlo, Elisabetta
12
Perry, Patsy
12
McCormick, Helen
11
Muthu, Subramanian Senthilkannan
11
Khare, Arpita
10
Lea‐Greenwood, Gaynor
10
Barnes, Liz
9
Chow, Pui-Sze
9
Fernie, John
9
Kim, Kyung Hoon
9
Phau, Ian
9
Ranfagni, Silvia
9
Runfola, Andrea
9
Vignali, Gianpaolo
9
Workman, Jane E.
9
Arrigo, Elisa
8
Godart, Frédéric C.
8
Goworek, Helen
8
Jain, Sheetal
8
Jin, Byoungho
8
Loureiro, Sandra Maria Correia
8
McColl, Julie
8
Ryding, Daniella
8
Alevizou, Panayiota J.
7
Birtwistle, Grete
7
Blazquez Cano, Marta
7
Easey, Mike
7
Pedersen, Esben Rahbek Gjerdrum
7
Yee, Rachel W. Y.
7
Yu, Hong
7
Amatulli, Cesare
6
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Journal of business research : JBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Journal of global fashion marketing : JGfM
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Journal of Business Research
2
Palgrave Studies of Marketing in Emerging Economies
2
Advances in culture, tourism and hospitality research
1
Emerald insight
1
European management journal
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Psychology & marketing
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
41
RePEc
2
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1
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43
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date (oldest first)
1
Emerging economies in
fashion
global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
2
Fashion
marketing in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
3
Culture and art policy analysis in
fashion
capitals : New York, London, Seoul, Beijing, and Jakarta
Jeong, Dayun
;
Chun, Eunha
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012416249
Saved in:
4
Impact of COVID-19 pandemic upon
fashion
consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
5
Fashion
marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
Saved in:
6
Brand, consumer and sustainability perspectives in
fashion
marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
7
Fashion
marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
Saved in:
8
South American, Asian and African perspectives in
fashion
marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 271-285)
.
2023
Persistent link: https://www.econbiz.de/10013543401
Saved in:
9
The effect of luxury brands' sustainable
fashion
marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
10
Contactless marketing management of
fashion
brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
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