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~person:"Boukis, Achilleas"
~person:"Dev, Chekitan S."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Dienstleistungsmarketing
6
Services marketing
6
Dienstleistungsqualität
4
Service quality
4
Brand management
3
Dienstleistung
3
Markenführung
3
Services
3
Beziehungsmarketing
2
Brand growth
2
Dienstleistungssektor
2
Dynamic multivariate panel model
2
Hotel industry
2
Hotellerie
2
Relationship marketing
2
Service branding
2
Service industry
2
Service personalization
2
Service qdrauality
2
Service relationship
2
Arbeitsgruppe
1
Business process management
1
Erfolgsfaktor
1
Innovation
1
Marketing management
1
Marketingmanagement
1
Prozessmanagement
1
Return on Investment
1
Return on investment
1
Sales behaviour
1
Salespeople
1
Success factor
1
Team
1
Verkaufspersonal
1
Verkaufsverhalten
1
brand standards
1
employee value creation
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financial impact
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fis
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hotel management
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Aufsatz in Zeitschrift
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English
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Boukis, Achilleas
Dev, Chekitan S.
Bruhn, Manfred
20
Meffert, Heribert
17
Grönroos, Christian
13
Lusch, Robert F.
10
Vargo, Stephen L.
9
Hadwich, Karsten
7
Bitner, Mary Jo
6
Kleinaltenkamp, Michael
6
Zeithaml, Valarie A.
6
Gremler, Dwayne D.
5
Moser, H. R.
5
Edvardsson, Bo
4
Huang, Ming-Hui
4
Magnini, Vincent P.
4
Oyewole, Philemon
4
Woratschek, Herbert
4
Akaka, Melissa Archpru
3
Bateson, John E. G.
3
Berry, Leonard L.
3
Clow, Kenneth E.
3
Fisk, Raymond P.
3
Grove, Stephen J.
3
Gummesson, Evert
3
Gursoy, Dogan
3
Gustafsson, Anders
3
Harrington, Robert J.
3
Harris, Lloyd C.
3
Hoffman, K. Douglas
3
Khan, Kalim
3
Kowalkowski, Christian
3
Martin, Charles L.
3
McColl-Kennedy, Janet R.
3
Müller, Wolfgang
3
Ndubisi, Nelson Oly
3
Panwar, Tapish
3
Prentice, Catherine
3
Roy, Sanjit
3
Russell-Bennett, Rebekah
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
1
Journal of customer behaviour
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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1
A critical inquiry of the internal marketing discourse and a future research agenda
Boukis, Achilleas
- In:
Journal of customer behaviour
20
(
2021
)
1/2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014362730
Saved in:
2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
4
Conceptualizing and measuring perceived service complexity
Kostopoulos, Ioannis
;
Boukis, Achilleas
;
Lodorfos, George
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10012181607
Saved in:
5
Return on service amenities
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
Saved in:
6
Identifying some internal S/F factors of NSD project performance
Boukis, Achilleas
- In:
International journal of retail & distribution management
41
(
2013
)
7
,
pp. 531-544
Persistent link: https://www.econbiz.de/10009770718
Saved in:
7
Service blueprinting effectiveness : drivers of success
Kostopoulos, Giannis
;
Gounaris, Spiros
;
Boukis, Achilleas
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
6
,
pp. 580-591
Persistent link: https://www.econbiz.de/10009692802
Saved in:
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