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~person:"Bourgault, Normand"
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brand awareness
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brand equity
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Bourgault, Normand
Cleff, Thomas
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European Research Studies Journal
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European research studies : an international multidisciplinary journal with topics in European integration
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ECONIS (ZBW)
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Brewing the Recipe for Beer Brand Equity
Porral, Cristina Calvo
;
Bourgault, Normand
;
Dopico, …
- In:
European Research Studies Journal
XVI
(
2013
)
2
,
pp. 82-97
all the dimensions analyzed, namely
brand
awareness
, perceived quality and loyalty; while we found empirical support for …
Persistent link: https://www.econbiz.de/10010934430
Saved in:
2
Brewing the recipe for beer brand equity
Calvo Porral, Cristina
;
Bourgault, Normand
;
Calvo …
- In:
European research studies : an international …
16
(
2013
)
2
,
pp. 85-100
Persistent link: https://www.econbiz.de/10011387633
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