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~person:"Bourgeon-Renault, Dominique"
~subject:"Brand image"
~subject:"Event-Marketing"
~subject:"Konsumentenverhalten"
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Bourgeon-Renault, Dominique
Zanger, Cornelia
41
Drengner, Jan
28
Luppold, Stefan
22
Nufer, Gerd
22
Holzbaur, Ulrich
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International journal of arts management
1
Revue française du marketing
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ECONIS (ZBW)
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Impact of mediation devices on the museum visit experience and on visitors' behavioural intentions
Jarrier, Elodie
;
Bourgeon-Renault, Dominique
- In:
International journal of arts management
15
(
2012/13
)
1
,
pp. 18-29
Persistent link: https://www.econbiz.de/10009661421
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2
Marketing expérientiel et analyse des logiques de consommation du spectacle sportif
Bourgeon-Renault, Dominique
;
Bouchet, Patrick
- In:
Revue française du marketing
212
(
2007
),
pp. 87-104
Persistent link: https://www.econbiz.de/10003483821
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