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~person:"Bowman, Douglas"
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Bowman, Douglas
Meffert, Heribert
257
Kotler, Philip
245
Bruhn, Manfred
239
Pepels, Werner
157
Homburg, Christian
121
Wiedmann, Klaus-Peter
81
Belz, Christian
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67
Fritz, Wolfgang
65
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63
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59
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59
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53
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51
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48
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48
Baker, Michael John
47
Keller, Kevin Lane
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Armstrong, Gary
46
Dichtl, Erwin
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Ahlert, Dieter
45
Kuß, Alfred
44
Albers, Sönke
43
Kitchen, Philip J.
41
Piercy, Nigel
41
Raffée, Hans
39
Berndt, Ralph
38
Huber, Frank
38
Kerin, Roger A.
38
Nufer, Gerd
38
Unger, Fritz
38
Burmann, Christoph
37
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35
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35
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Foundations and trends in marketing : FTMKT
1
Journal of retailing and consumer services
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The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
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2
Market response and marketing mix models : trends and research oppotunities
Bowman, Douglas
;
Gatignon, Hubert A.
-
2009
Persistent link: https://www.econbiz.de/10008652395
Saved in:
3
Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000907931
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