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~person:"Brückner, Markus"
~person:"Séguin, Benoit"
~subject:"Canada"
~subject:"Trademark law"
~subject:"World"
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Brückner, Markus
Séguin, Benoit
Dolan, Paul
6
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ECONIS (ZBW)
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For an olive wreath? : Olympic Games and anticipation effects in macroeconomics
Brückner, Markus
;
Pappa, Euē
-
2011
Persistent link: https://www.econbiz.de/10009012846
Saved in:
2
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
3
For an olive wreath? : olympic games and anticipation effects in macroeconomics
Brückner, Markus
;
Pappa, Euē
-
2011
Persistent link: https://www.econbiz.de/10009310182
Saved in:
4
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
5
Ambush marketing in China : counterbalancing Olympic sponsorship efforts
Preuß, Holger
;
Gemeinder, Kai
;
Séguin, Benoit
- In:
Asian business & management
7
(
2008
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003715601
Saved in:
6
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
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