//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brückner, Markus"
~person:"Séguin, Benoit"
~subject:"Canada"
~subject:"World"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mega-event"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Canada
World
Big event
9
Großveranstaltung
9
Sport
4
Sport event
4
Sportmarketing
4
Sports
4
Sports marketing
4
Sportveranstaltung
4
Guerilla marketing
3
Guerilla-Marketing
3
Brand management
2
Markenführung
2
Markenrecht
2
Professional sports
2
Profisport
2
Sponsoring
2
Sponsorship
2
Trademark law
2
1998-2006
1
Advertising effects
1
Anforderungsprofil
1
Ankündigungseffekt
1
Announcement effect
1
Brand image
1
Business cycle
1
China
1
Führungsstil
1
Impact assessment
1
Kanada
1
Konjunktur
1
Leadership style
1
Markenimage
1
Nonprofit management
1
Nonprofit-Management
1
Occupational profile
1
Olympic Games
1
Olympic and Paralympic Marks Act
1
Olympic marketing
1
Product counterfeiting
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Brückner, Markus
Séguin, Benoit
O'Reilly, Norm
3
Parent, Milena M.
3
Preuß, Holger
3
Koenigstorfer, Joerg
2
Leopkey, Becca
2
Müller, Martin
2
Teare, Georgia
2
Vierhaus, Christopher
2
Abulibdeh, Ammar
1
Abuzayed, Bana
1
Acheson, A. L. Keith
1
Akaoui, Joe
1
Al Emadi, Ahmed
1
Al Refai, Hisham M.
1
Arcodia, Charles
1
Bakhsh, Jordan T.
1
Barrera-Fernández, Daniel
1
Barrick, Simon J.
1
Becker, Denis Mike
1
Bek, David
1
Brady, Chris
1
Brandão, Amélia Maria Pinto da Cunha
1
Breiter Terry, Deborah
1
Brooks, Stephanie Lawson
1
Campaniello, Nadia
1
Castellanos-García, Pablo
1
Cea, Sebastián
1
Champenois, Jasmine
1
Chanaron, Jean-Jacques
1
Cheer, Joseph M.
1
Cohen, Benjamin J.
1
Cornwell, T. Bettina
1
Cunha, George
1
Delamere, Thomas A.
1
Denstadli, Jon Martin
1
Denzel, Markus A.
1
Dick, Christian David
1
Diop, Abdoulaye
1
Dolan, Paul
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
2
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->