//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bradlow, Eric T."
~person:"Huber, Frank"
~subject:"Social web"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenwert"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
Theory
Kundenwert
12
Customer value
10
Beziehungsmarketing
8
Relationship marketing
8
Theorie
5
customer lifetime value
5
Forecasting model
4
Prognoseverfahren
4
RFM
4
clumpiness
4
Consumer behaviour
2
Deutschland
2
Germany
2
Konsumentenverhalten
2
Markov chain
2
Markov-Kette
2
Textileinzelhandel
2
Bayes-Statistik
1
Bayesian inference
1
Brand image
1
Brand management
1
Bundling strategy
1
Cost-benefit analysis
1
Cross Selling
1
Cross-Selling
1
Customer integration
1
Customer satisfaction
1
Dienstleistung
1
Dienstleistungsmanagement
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Estimation
1
Holiday behaviour
1
Kosten-Nutzen-Analyse
1
Kundenintegration
1
Kundenmanagement
1
Kundenzufriedenheit
1
Leistungsbündel
1
Markenführung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Graue Literatur
2
Non-commercial literature
2
Aufsatz im Buch
1
Book section
1
Language
All
German
3
English
2
Author
All
Bradlow, Eric T.
Huber, Frank
Bauer, Hans H.
9
Günter, Bernd
8
Hammerschmidt, Maik
8
Helm, Sabrina
8
Fader, Peter
4
Kumar, V.
4
Matzler, Kurt
4
Croux, Christophe
3
Ekinci, Yeliz
3
Glady, Nicolas
3
Heidemann, Julia
3
Kim, Juran
3
Ko, Eunju
3
Loane, Susan Stewart
3
Perdue, Richard R.
3
Schroeder, Nina
3
Shin, Hakseung
3
Uray, Nimet
3
Vollhardt, Kai
3
Webster, Cynthia M.
3
Wünschmann, Stefan
3
Audzeyeva, Alena
2
Banabakova, V.
2
Bank, Mathias
2
Banzhaf, Jürgen
2
Bayón, Tomás
2
Berger, Paul D.
2
Bonfrer, Andre
2
Bruhn, Manfred
2
Caputa, Wiesława
2
Chae, Heeju
2
DeSarbo, Wayne S.
2
Diller, Hermann
2
Drèze, Xavier
2
Dzienziol, Jochen
2
Eggert, Andreas
2
Feyrer, Yvonne
2
Friederichs-Schmidt, Silke
2
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
2
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
3
Aufbau von Markenbeziehungen als Grundlage des Dienstleistungsmanagements
Huber, Frank
;
Vollhardt, Kai
;
Vogel, Johannes
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 57-76)
.
2008
Persistent link: https://www.econbiz.de/10003676020
Saved in:
4
Umsatztreiber Cross-Selling : eine empirische Analyse des Cross-Selling-Potenzials
Huber, Frank
;
Vollhardt, Kai
;
Vogel, Johannes
;
Keppler, …
-
2006
Persistent link: https://www.econbiz.de/10003324613
Saved in:
5
Steuerung der Kundenloyalität : eine empirische Studie am Beispiel von Dienstleistungen
Huber, Frank
;
Vollhardt, Kai
;
Kressmann, Frank
-
2005
Persistent link: https://www.econbiz.de/10003290584
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->