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~person:"Brady, Michael K."
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Emotion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
E-commerce
Emotion
Service quality
Consumer behaviour
159
Konsumentenverhalten
159
Beziehungsmarketing
38
Relationship marketing
38
Dienstleistungsqualität
33
Customer satisfaction
32
Kundenzufriedenheit
32
Beschwerdemanagement
20
Complaint management
20
Markenführung
17
Corporate Social Responsibility
16
Corporate social responsibility
16
Gastronomie
16
Restaurant industry
16
Markenimage
14
Online retailing
14
Online-Handel
14
Hotel industry
13
Hotellerie
13
Viral marketing
12
Virales Marketing
12
Brand
11
Markenartikel
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Einzelhandel
10
Experiment
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Online-Marketing
10
Preismanagement
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Pricing strategy
10
Retail trade
10
Luxury goods
9
Luxusgüter
9
Bibliometrics
8
Bibliometrie
8
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8
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Article
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Aufsatz in Zeitschrift
68
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2
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English
68
Author
All
Brady, Michael K.
Mattila, Anna S.
Paul, Justin
Han, Heesup
70
Loureiro, Sandra Maria Correia
42
Phau, Ian
41
Septianto, Felix
37
Diamantopoulos, Adamantios
30
Hollebeek, Linda D.
29
Sarkar, Abhigyan
27
Bang, Nguyen
26
Jang, Soocheong
26
Ko, Eunju
24
Melewar, T. C.
24
Hyun, Sunghyup Sean
23
Japutra, Arnold
23
Prentice, Catherine
23
Sreejesh, S.
23
Ahn, Jiseon
22
Gierl, Heribert
21
Guzman, Francisco
21
Bagozzi, Richard P.
20
Dwivedi, Yogesh Kumar
20
Prashar, Sanjeev
19
Veloutsou, Cleopatra
19
Wong, IpKin Anthony
19
Balaji, M. S.
18
Hanks, Lydia
18
Khan, Imran
18
Park, Jungkun
18
Sarkar, Juhi Gahlot
18
Vrontis, Demetris
18
Bilgihan, Anil
17
Das, Gopal
17
Hwang, Jinsoo
17
Johnson, Lester W.
17
Klaus, Philipp
17
Pelsmacker, Patrick de
17
Quach, Sara
17
Rahman, Zillur
17
Rajagopal
17
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Journal of business research : JBR
9
International journal of hospitality management
7
Journal of retailing and consumer services
6
International journal of contemporary hospitality management
4
Journal of hospitality marketing & management
4
Journal of service research
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of retailing
3
The journal of services marketing
3
Cornell hospitality quarterly : CQ
2
International journal of consumer studies
2
Journal of service research : JSR
2
Services marketing quarterly
2
Business strategy and the environment
1
European journal of marketing
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of product & brand management
1
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ECONIS (ZBW)
68
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68
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1
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
3
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
6
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
7
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
8
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
9
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
10
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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