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~person:"Brasel, S. Adam"
~person:"Bruwer, Johan"
~person:"Chawla, Deepak"
~person:"Homburg, Christian"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Wine"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingkonzeption"
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Subject
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Consumer behaviour
Wine
Marketing management
39
Marketingmanagement
39
Konsumentenverhalten
21
Beziehungsmarketing
6
Relationship marketing
6
Lieferantenmanagement
5
Market segmentation
5
Marketing
5
Marktsegmentierung
5
Supplier relationship management
5
Business-to-business marketing
4
Emerging economies
4
Schwellenländer
4
Wein
4
B-to-B-Marketing
3
Marketing theory
3
Marketingtheorie
3
Theorie
3
Theory
3
Absatz
2
Bibliometrics
2
Bibliometrie
2
Brand image
2
Brand management
2
Cause-Related Marketing
2
Cause-related marketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
2
Designation of origin
2
Emerging markets
2
Erfolgsfaktor
2
Firm performance
2
Herkunftsbezeichnung
2
India
2
Indien
2
Involvement
2
Kundenzufriedenheit
2
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Undetermined
12
Type of publication
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Article
20
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
21
Aufsatz im Buch
3
Book section
3
Collection of articles written by one author
3
Sammlung
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Festschrift
1
Graue Literatur
1
Mehrbändiges Werk
1
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1
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1
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Language
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English
19
German
2
Author
All
Brasel, S. Adam
Bruwer, Johan
Chawla, Deepak
Homburg, Christian
Sheth, Jagdish N.
Ko, Eunju
8
Melewar, T. C.
7
Vrontis, Demetris
7
Gierl, Heribert
6
Kumar, V.
6
Verhoef, Peter C.
6
Gao, Tao
5
Loureiro, Sandra Maria Correia
5
Pitt, Leyland F.
5
Rohm, Andrew J.
5
Spielmann, Nathalie
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang, Nguyen
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Kureshi, Sonal
4
Kushwaha, Tarun
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Wiedmann, Klaus-Peter
4
Šerić, Maja
4
Abril Barrie, Carmen
3
Al-Homaidi, Eissa A.
3
Bae, Mikyeung
3
Bang Nguyen Viet
3
Barber, Nelson
3
Calantone, Roger J.
3
Chen, Jing
3
Cuneo, Andres
3
Dahana, Wirawan Dony
3
Dekimpe, Marnik G.
3
Desai, Preyas S.
3
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Published in...
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Journal of the Academy of Marketing Science
3
Asia Pacific journal of marketing and logistics
2
International journal of wine business research : IJWBR
2
Global business review
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of Indian culture and business management : IJICBM
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
21
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1
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10
of
21
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date (oldest first)
1
An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta
;
Chawla, Deepak
;
Jeong, Luz Suplico
; …
- In:
Global business review
23
(
2022
)
5
,
pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
Saved in:
2
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
3
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
4
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
5
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
6
Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.
;
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
Saved in:
7
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
8
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
9
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
10
Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena
;
Chawla, Deepak
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
Saved in:
1
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