//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bredikhina, Nataliya"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
Brand management
5
Markenführung
5
Social Web
4
Internet marketing
3
Online-Marketing
3
social media
3
Athletes
2
Brand image
2
Consumer behaviour
2
Coronavirus
2
Epidemic
2
Epidemie
2
Konsumentenverhalten
2
Markenimage
2
Sportler
2
Athlete brand
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
COVID-19
1
COVID-19 pandemic
1
Crisis management
1
Human brand
1
Instagram
1
Krisenmanagement
1
Netherlands
1
Niederlande
1
Relationship marketing
1
Sport
1
Sport management
1
Sport organization
1
Sportmanagement
1
Sportmarketing
1
Sportorganisation
1
Sports
1
Sports marketing
1
WAGS
1
athlete entrepreneurship
1
brand architecture
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Working Paper
Article in journal
4
Language
All
English
4
Author
All
Bredikhina, Nataliya
Loureiro, Sandra Maria Correia
11
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Hajli, Nick
7
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Hollebeek, Linda D.
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Harrigan, Paul
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Rahman, Zillur
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Bernritter, Stefan F.
4
Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Dwivedi, Yogesh Kumar
4
Gensler, Sonja
4
Guzman, Francisco
4
Haverila, Matti
4
Ibrahim, Blend
4
Johnen, Marius
4
Kamboj, Shampy
4
Karjaluoto, Heikki
4
Kim, Hye-yŏng
4
Ko, Yong Jae
4
Langaro, Daniela
4
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
Saved in:
2
The personal is professional : exploring romantic relationship within the socioecology of an athlete brand
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Taylor, Elizabeth
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1688-1707
Persistent link: https://www.econbiz.de/10014443780
Saved in:
3
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
4
Athlete interrupted : exploration of athletes' personal brand management in times of crisis
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10013411489
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->