Athlete interrupted : exploration of athletes' personal brand management in times of crisis
Year of publication: |
2022
|
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Authors: | Bredikhina, Nataliya ; Sveinson, Katherine ; Kunkel, Thilo |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 31.2022, 3, p. 212-227
|
Subject: | athlete entrepreneurship | strategic change | crisis management | social media | COVID-19 pandemic | qualitative research | Coronavirus | Sportler | Athletes | Krisenmanagement | Crisis management | Social Web | Social web | Markenführung | Brand management | Epidemie | Epidemic | Sport | Sports |
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