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~person:"Brekke, Kurt R."
~person:"Danzon, Patricia Munch"
~person:"Haley, Eric John"
~subject:"Advertising"
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Brekke, Kurt R.
Danzon, Patricia Munch
Haley, Eric John
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5
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Health marketing quarterly
1
International journal of advertising : the review of marketing communications
1
Journal of health economics
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ECONIS (ZBW)
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Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
2
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
3
Direct to consumer advertising in pharmaceutical markets
Brekke, Kurt R.
;
Kuhn, Michael
- In:
Journal of health economics
25
(
2006
)
1
,
pp. 102-130
Persistent link: https://www.econbiz.de/10003251296
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