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~person:"Brem, Alexander"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Innovation
Innovationsmanagement
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Innovation management
3
Marketing
3
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2
Marketingmanagement
2
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Brem, Alexander
Sheth, Jagdish N.
11
Bruhn, Manfred
7
Wiedmann, Klaus-Peter
7
Belz, Christian
5
Esch, Franz-Rudolf
5
Meffert, Heribert
5
Nufer, Gerd
5
Tomczak, Torsten
5
Bauer, Hans H.
4
Herstatt, Cornelius
4
Hultink, Erik J.
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Häusel, Hans-Georg
4
Langner, Tobias
4
Melewar, T. C.
4
Pilarczyk, Bogna
4
Sojkin, Bogdan
4
Wierenga, Berend
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Breyer-Mayländer, Thomas
3
Bronnenberg, Bart J.
3
Fantapié Altobelli, Claudia
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Fritz, Wolfgang
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Harms, Fred
3
Kall, Jacek
3
Pepels, Werner
3
Pfeffermann, Nicole
3
Rudolph, Thomas
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Sakas, Damianos P.
3
Semerkova, L. N.
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Spotts, Harlan E.
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Wind, Yoram
3
Zaltman, Gerald
3
Abu-Shamaa, Rasha
2
Al-Rabayah, Wafaa
2
Alsmadi, Izzat
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Ashworth, Gregory J.
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Baaken, Thomas
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Bachmann, Frank
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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Special issue: Marketing innovative technology solutions in global market : insights and perspectives
Brem, Alexander
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011308468
Saved in:
2
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
Brem, Alexander
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011296426
Saved in:
3
Special issue: Action for innovation : marketing inventions with success
Brem, Alexander
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009759287
Saved in:
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