Gruneklee, Naomi; Rundle-Thiele, Sharyn; Kubacki, Krzysztof - In: Marketing Intelligence & Planning 34 (2016) 1, pp. 41-60
observed in a single behaviour change context, namely, physical activity; second, to provide implications for social marketing … activity participation. This is a substantial change from current social marketing practice where one form of physical activity … a social marketing context thereby overcoming social marketing’s health myopia. The current study is the first to apply …