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~person:"Brennan, Linda"
~person:"Kennedy, Ann-Marie"
~subject:"Advertising effects"
~subject:"Marketing"
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Journal of business research : JBR
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Socially responsible (macro-
social
)
marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
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2
Macro-
social
marketing
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
Saved in:
3
Fear, guilt, and shame appeals in
social
marketing
Brennan, Linda
;
Binney, Wayne
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 140-146
Persistent link: https://www.econbiz.de/10003954661
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