Macro-social marketing
Year of publication: |
September 2016
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Authors: | Kennedy, Ann-Marie |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 36.2016, 3, p. 354-365
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Subject: | social marketing | macromarketing systems | marketing and society | marketing norms and values | marketing systems | Social Marketing | Social marketing | Marketing | Marketingtheorie | Marketing theory | Marktwirtschaft | Market economy | Soziale Werte | Social values |
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