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~person:"Brennan, Mary"
~person:"Jobber, David"
~subject:"Großbritannien"
~subject:"Selling"
~type_genre:"Aufsatz in Zeitschrift"
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European journal of marketing : EJM
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ECONIS (ZBW)
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Marketing-orientated pricing : understanding and applying factors that discriminate between successful high and low price strategies
Jobber, David
;
Shipley, David
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1647-1670
Persistent link: https://www.econbiz.de/10009707872
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2
An exploratory study of sales-marketing integrative devices
Dewsnap, Belinda
;
Jobber, David
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
Saved in:
3
Critically divided? : how marketing educators perceive undergraduate programmes in the UK
Tregear, Angela
;
Dobson, Suzanne
;
Brennan, Mary
; …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 66-86
Persistent link: https://www.econbiz.de/10003949193
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