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~person:"Brennan, Ross"
~person:"Homburg, Christian"
~subject:"Beziehungsmarketing"
~subject:"Interview"
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Beziehungsmarketing
Interview
Business-to-business marketing
29
B-to-B-Marketing
28
Lieferantenmanagement
14
Supplier relationship management
14
Business-to-Business-Marketing
13
Deutschland
7
Germany
7
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6
business-to-business marketing
6
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4
Consumer behaviour
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Markenführung
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Marketingmanagement
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Theory
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Unternehmenserfolg
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Bundling strategy
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Causality analysis
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Brennan, Ross
Homburg, Christian
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
8
Terho, Harri
7
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Ivens, Björn Sven
5
Kumar, V.
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Evanschitzky, Heiner
4
Gil Saura, Irene
4
Good, Megan C.
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Backhaus, Christof
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
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3
Falkenreck, Christine
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Journal of marketing
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
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ECONIS (ZBW)
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1
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
2
Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina
;
Brennan, Ross
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
Saved in:
3
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
4
The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
Saved in:
5
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
;
Stock-Homburg, Ruth
;
Kühlborn, Sven
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 537-562
Persistent link: https://www.econbiz.de/10003212685
Saved in:
6
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
Saved in:
7
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
8
Die Kausalanalyse als Instrument zur Messung der Kundenzufriedenheit im Industriegütermarketing
Homburg, Christian
- In:
Die Kausalanalyse : ein Instrument der empirischen …
,
(pp. 237-264)
.
1998
Persistent link: https://www.econbiz.de/10001299878
Saved in:
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