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~person:"Brettel, Malte"
~source:"econis"
~subject:"Germany"
~subject:"Market research"
~subject:"Product design"
~subject:"Strategic management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Germany
Market research
Product design
Strategic management
Marketing management
15
Marketingmanagement
15
Firm performance
6
Unternehmenserfolg
6
Deutschland
5
Business start-up
4
Unternehmensgründung
4
Competitive advantage
2
E-commerce
2
Electronic Commerce
2
Internet marketing
2
Lebenszyklus
2
Life cycle
2
Online-Marketing
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Strategic orientation
2
Strategisches Management
2
Thailand
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2
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2
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Abteilung
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Aktienrückkauf
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Computer-aided text analysis
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Controlling
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Corporate Social Responsibility
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Corporate social responsibility
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Digital orientation
1
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1
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Brettel, Malte
Bruhn, Manfred
11
Homburg, Christian
9
Meffert, Heribert
7
Sheth, Jagdish N.
6
Tomczak, Torsten
6
Bieger, Thomas
5
Engelen, Andreas
5
Jenner, Thomas
5
Morgan, Neil A.
5
Reinecke, Sven
5
Albers, Sönke
4
Backhaus, Klaus
4
Benkenstein, Martin
4
Ceyp, Michael H.
4
Di Benedetto, C. Anthony
4
Didonet, Simone Regina
4
Diller, Hermann
4
Feige, Stephan
4
Herrmann, Andreas
4
Hsu, Yen
4
Hunt, Shelby D.
4
Lindgreen, Adam
4
Piercy, Nigel
4
Scharf, Andreas
4
Schubert, Bernd
4
Simkin, Lyndon
4
Aulōnitēs, Geōrgios I.
3
Baumgarth, Carsten
3
Chari, Simos
3
Clement, Michel
3
Cravens, David W.
3
DeSarbo, Wayne
3
Dibb, Sally
3
Eisend, Martin
3
Esch, Franz-Rudolf
3
Fantapié Altobelli, Claudia
3
Gardini, Marco A.
3
Gierl, Heribert
3
Gilmore, Audrey
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Die Betriebswirtschaft : DBW
1
European management journal
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of international marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
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1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
2
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
3
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
Saved in:
4
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
International journal of e-entrepreneurship and …
1
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
Saved in:
5
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
6
Determinanten und Effekte der Marktorientierung : eine Analyse nicht-linearer Zusammenhänge
Engelen, Andreas
;
Brettel, Malte
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
6
,
pp. 717-739
Persistent link: https://www.econbiz.de/10003908257
Saved in:
7
Antecedents of market orientation: a cross-cultural comparison
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 84-119
Persistent link: https://www.econbiz.de/10003735800
Saved in:
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