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~person:"Breuer, Christoph"
~person:"Cobbs, Joe B."
~person:"Hummel, Marlies"
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Search: subject:"Kultursponsoring"
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Sponsoring
22
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5
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5
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Breuer, Christoph
Cobbs, Joe B.
Hummel, Marlies
Bruhn, Manfred
39
Cornwell, T. Bettina
33
Hermanns, Arnold
25
Jensen, Jonathan A.
23
Nufer, Gerd
22
Woisetschläger, David
20
Cobbs, Joe
15
Mazodier, Marc
15
Scheinbaum, Angeline Close
15
Carrillat, François A.
13
Lacey, Russell
13
Grohs, Reinhard
12
O'Reilly, Norm
12
Marwitz, Christian
11
Koronios, Konstantinos
10
Bühler, André W.
9
Astous, Alain d'
8
Backhaus, Christof
8
Biscaia, Rui
8
Meenaghan, John A.
8
Rumpf, Christopher
8
Schnittka, Oliver
8
Spais, George S.
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Glogger, Anton
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Plewa, Carolin
7
Schwaiger, Manfred
7
Bortoluzzi Dubach, Elisa
6
Bouchet, Adrien
6
Burmann, Christoph
6
Dalakas, Vassilis
6
Dietl, Helmut
6
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6
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Ifo-Studien zu Kultur und Wirtschaft
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Ifo-Schnelldienst
3
International journal of sport finance
2
Journal of advertising research
2
Journal of business research : JBR
2
The journal of business & industrial marketing
2
Applied economics
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Business horizons
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International journal of sports marketing & sponsorship
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Strategies in sports marketing : technologies and emerging trends
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
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1
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
2
The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Cobbs, Joe B.
;
Jensen, Jonathan A.
;
Tyler, B. David
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10012797122
Saved in:
3
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
4
The effect of sponsorship portfolio size on brand choice : an experimental approach
Breuer, Christoph
;
Dallmeyer, Sören
;
Rumpf, Christopher
; …
- In:
Applied economics
53
(
2021
)
10
,
pp. 1200-1211
Persistent link: https://www.econbiz.de/10012425459
Saved in:
5
Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
Saved in:
6
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
7
Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph
;
Boronczyk, Felix
;
Rumpf, Christopher
- In:
Journal of business research : JBR
133
(
2021
),
pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
Saved in:
8
Focus on brand choice : assessing the behavioral response to sponsorship-linked communication
Rumpf, Christopher
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 531-541
Persistent link: https://www.econbiz.de/10011943512
Saved in:
9
Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Turner, Brian A.
- In:
Business horizons
59
(
2016
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011451875
Saved in:
10
Forecasting sponsorship costs : marketing intelligence in the athletic apparel industry
Jensen, Johnathen A.
;
Wakefield, Lane
;
Cobbs, Joe B.
; …
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011569503
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